Three - Case Study
Enhanced Customer Experience
Three required a scalable and agile Online Bill Presentment & Analytics tool which could be rolled out to all of their Enterprise customers. Their key objective was to give customers visibility on their unified communications costs and to provide them with an online analytics tool to drill down on usage and trends.
Three Analyst powered by Soft-ex is a proven competitive differentiator for winning and retaining business. The solution provides end customers with better access to data, while also reducing the cost of Three’s internal billing and customer care functions.
This innovative solution from Soft-ex is viewed by Three as a core Value-Added Service and competitive differentiator for customer retention and new business acquisition. Soft-ex are an integral element in allowing us to provide enhanced customer experience while reacting proactively to the business needs of our customers.
Eóin MacManus, Business Director, Three
Key Business Objectives
Reduce costs, retain existing customers and identify new revenue streams.
Grow new corporate business opportunities through VAS vs. price cutting.
Create major competitive advantage by providing online transparency and improved customer experience via self-serve portal.
Key Results
Agile telecom data analytics SaaS to monetise data and meet new revenue streams Enhanced customer experience and retention
Enhanced customer experience and retention
Online portal for customers to analyse and report on unified billing information across departments, locations and individuals
PABX reporting; Call tagging; Alerting etc.
Complete Go-to-Market programme provided by Soft-ex.
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